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  4. Trade Marks

Trade Marks

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What else you might like to know about Trade Marks

If your business wishes to protect intellectual property, a legal service provider is well placed to provide advice and register a trademark on your behalf. Here is some basic advice and guidance to inform your choice of legal expert.

What is a trademark?

A trademark is designed to protect a name or a brand that you consider to be an asset to you. It is possible to trademark a brand name, logo or sign that distinguishes your goods or services from others in your line of work.

How is a trademark protected?

Trademarks are protected in a similar way to other forms of intellectual property. And you may respond to any act of infringement through legal action. The first step after consulting a legal service provider would be to enter into mediation in order to reach a settlement. If an agreement can’t be reached, however, the next course of action would be to pursue the matter in the courts.

How can a legal service provider help with trademarks?

A legal expert can take you through the process of registering a trademark step-by-step, outlining the criteria and the time frames involved. They can also offer advice and begin legal action should your trademark and intellectual property be infringed.

What pricing structure should I expect?

Registering a trademark should be a reasonably straightforward process, and therefore not one that costs a lot of money. Some legal service providers may even consider setting a fixed fee for this work. Fighting an infringement is likely to be more time consuming though, with costs likely being charged by the hour.

How can a trademark help expand my brand?

As well as making your brand more easily recognisable to the general public and other businesses, a registered trademark could prove to be financially lucrative. For instance, you could choose to license your trademark to other companies, or sell the trademark altogether.

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